She Reported a Man in the Women’s Locker Room.
Planet Fitness Canceled Her Membership,
Forged Her Signature, and Called the Cops.
On April 11, Judy Walcott — a longtime member of the Planet Fitness at 89 Fort Eddy Rd in Concord, New Hampshire— says she walked into the women’s locker room near the showers and saw someone she believed to be a man. She reported it to a young employee at the front desk. The employee, she says, told her there was nothing staff could do. It was company policy.
Four days later, on April 15, Planet Fitness produced a “Member cancellation or freeze form” in Walcott’s name. The comment field reads, in full: “Nondiscrimination Trans.” Walcott told Fox News Digital she did not authorize the cancellation and believes her signature was forged. Two days after that, on April 17, Concord Police officers met her at the gym and formally trespassed her from the property — a fact the Concord Police Department confirmed on the record.
The corporate policy that produced this result is not new and it is not local. It is the same nationwide self-identification rule that, in March 2024, after the Fairbanks, Alaska member Patricia Silva filmed a similar locker-room encounter, wiped roughly $400 million off Planet Fitness’s market capitalization in five trading days — from $5.3 billion to $4.9 billion. The policy is still on the website. The CEO who inherited it is Colleen Keating (effective June 10, 2024). The executive who defended it in 2024 is Chief Corporate Affairs Officer McCall Gosselin. And as of May 2026, the company’s stock has just plunged 31% after Q1 2026 results, with Bank of America cutting its price target from $110 to $59.
- $400MPLNT market cap erased — five trading days, March 2024Planet Fitness Inc. valuation fell from $5.3B to $4.9B in five days following the Patricia Silva / Fairbanks AK locker-room cancellation — Fox Business / Athletic Business.
- April 17Walcott formally trespassed by Concord PDConcord, NH Police Department confirmed Walcott was 'formally trespassed from Planet Fitness, 89 Fort Eddy Rd' six days after she filed her locker-room complaint.
- Colleen KeatingChief Executive Officer, Planet Fitness Inc. (since June 10, 2024)Inherited and continues the gender-self-identification locker-room policy. Prior role: CEO of FirstKey Homes. The Concord cancellation occurred 22 months into her tenure.
- McCall GosselinChief Corporate Affairs Officer (since 2013)The Planet Fitness executive who issued the company's defense of the policy after the 2024 Fairbanks row — quoted by Fox News Digital. The same office did not return Fox's calls in May 2026 about Concord.
- −31%PLNT single-session plunge — Q1 2026 earnings reactionPlanet Fitness stock dropped 31.2% after Q1 2026 results, with the company cutting 2026 revenue-growth guidance from 9% to 7% and forecasting a 2% net income decline. BofA downgrade: buy → neutral. Target: $110 → $59.
The encounter: Walcott told Fox News Digital she walked into the women’s locker room near the shower area and saw someone she believed to be a man. She reported it to a young employee at the front desk.
The first response: She says the employee told her nothing could be done because it was company policy — and, per Walcott’s account, did not even check the locker room while she was standing there.
The second response, four days later: When Walcott raised the issue again on April 15 with a different staff member, citing safety concerns, she says that employee called her “transphobic” rather than looking into her complaint.
The corporate policy at issue: Planet Fitness’s published gender-identity non-discrimination policy states that members and guests “may use Planet Fitness locker room facilities, bathrooms, showers, and all other facilities…based on their self-reported gender identity.” Staff at the front desk are, in effect, instructed by corporate not to investigate.
“So she takes a form, signs my name, charges me money, extends my membership, and then calls the cops on me.”
Judy Walcott · Planet Fitness member, Concord NH · to Fox News Digital, May 12, 2026
What Fox News Digital obtained is not a memo. It is a Planet Fitness internal “Member cancellation or freeze form” dated April 15, 2026, with an effective date of May 16, 2026. The comment field on the form contains exactly two words: “Nondiscrimination Trans.”
April 11: Walcott reports a man in the women’s locker room. Staff: nothing we can do.
April 15: Walcott raises the issue again. A staff member, per Walcott, calls her “transphobic.” Same day — a cancellation form is created in her name. Comment: “Nondiscrimination Trans.”
April 17: Concord, NH Police Department officers meet her at the gym and issue a formal trespass warning. Concord PD confirmed to Fox News Digital that Walcott “was formally trespassed from Planet Fitness, 89 Fort Eddy Rd.”
Walcott’s allegation: She did not authorize the cancellation, did not sign the form, and believes her signature was forged. She has reported the matter to the New Hampshire Attorney General’s office and intends to file a consumer complaint.
Planet Fitness corporate response: Planet Fitness corporate headquarters did not respond to multiple phone calls and emails from Fox News Digital requesting comment.
WOW. Planet Fitness is standing by their decision to allow men in women’s locker rooms. Their policies actually allow males in female spaces. They instruct women to just deal with their discomfort and make sure not to misgender the trans person in their locker room.
The Concord cancellation is not the result of a rogue front-desk clerk. It is the policy as written, applied as written, by a corporate communications regime that has been defending it on the record for more than two years.
Chief Executive Officer: Colleen Keating— effective June 10, 2024. Per the company’s own investor-relations announcement, prior roles include CEO of FirstKey Homes and COO Americas at InterContinental Hotels Group (IHG). The Concord cancellation happened 22 months into her tenure. The policy that produced it has not changed under her leadership.
Chief Corporate Affairs Officer: McCall Gosselin— with Planet Fitness since January 2013. Per Planet Fitness’s own corporate-governance bio, her remit covers external communications, brand reputation, ESG, and government relations. Gosselin is the executive whose statement to Fox News Digital in March 2024 defended the locker-room policy after the Patricia Silva matter. Her office did not return Fox News Digital’s calls about Concord in May 2026.
Co-founder, on the record: Mike Grondahl, who co-founded Planet Fitness in Dover, NH in 1992, told the X account Libs of TikTok in early 2024 that the company he started has been “pretty much destroyed” and has “lost all respect within the country within the last couple weeks” over the locker-room policy and the corporate response to it.
The published policy text: “Members and guests may use the gym facilities that best align with their sincere, self-reported gender identity.” A bad-faith carve-out exists on paper but, by the policy’s own design, requires a staff-led inquiry that the policy itself discourages staff from initiating.
What happened to Patricia Silva in Fairbanks, Alaska in March 2024 is the financial template for what is now happening to Walcott in Concord. The facts are functionally identical: a member reports a man in the women’s locker room. Planet Fitness terminates her membership. The story goes viral. The market answers.
Patricia Silva, Fairbanks AK, March 2024: Membership canceled after she photographed and posted video of a transgender member in the women’s locker room. Planet Fitness publicly cited the chain’s mobile-device policy — not the locker-room complaint — as grounds.
Stock impact: PLNT shares fell as much as 7.8% in a single sessionon March 19, 2024 — from $59.44 open to a $54.80 five-month low.
Market-cap impact: $5.3 billion to $4.9 billion in five trading days — roughly $400 million erased.Per Fox Business and Athletic Business, both citing PLNT’s public market data.
Operating impact, in PF’s own words: Planet Fitness’s Chief Financial Officer subsequently told investors that new joins and cancellations had been “fairly significantly affected” by the boycott. The company cut its 2024 revenue-growth target from 6–7% down to 4–6%.
The trajectory line in May 2026: After Q1 2026 results, PLNT plunged 31.2% in a single session. Bank of America downgraded the stock from buy to neutral and cut its price target from $110 to $59. Planet Fitness now expects 2026 revenue growth of just 7% (down from 9%) and a 2% net income decline (down from a 4–5% increase). Slowing new-member signups was named as the trigger.
Planet Fitness already lost $400 MILLION in market value in the last 5 days. I guess forcing women to share their locker rooms with hairy men was not the greatest business model. Keep this going. #BoycottPlanetFitness. Eventually, companies will get the memo.
In private commercial gyms, federal Title IX does not apply. But the federal-policy environment Planet Fitness is operating in has shifted hard since 2024. President Trump signed Executive Order 14168 (“Defending Women From Gender Ideology Extremism”) on January 20, 2025 and Executive Order 14201 (“Keeping Men Out of Women’s Sports”) on February 5, 2025 — both ordering federal facilities and federally funded education to maintain single-sex locker rooms based on biological sex. Neither EO governs Planet Fitness. Both EOs change what mainstream readers now expect a corporate locker-room policy to look like.
Riley Gaines— the former University of Kentucky All-American swimmer who became the lead public face of the women’s-sports / single-sex spaces movement after her tie with Lia Thomas in the 2022 NCAA championships — told Patricia Silva on the record after the Fairbanks matter that women like Silva who go on the record are how the policy environment changes.
Independent Council on Women’s Sports: Funded the federal Title IX lawsuit on behalf of female NCAA athletes who alleged the NCAA’s old participation rules forced them to share locker rooms with male-bodied athletes. The civil-rights claim that policy can produce assault-like exposure is now in active federal litigation.
The corporate-policy gap: Planet Fitness’s published policy in May 2026 still defaults to self-identification with no documentation requirement. It is functionally to the left of the federal-government posture established by EOs 14168 and 14201, and to the left of the NCAA, which on February 6, 2025 limited women’s-sports participation to athletes assigned female at birth.
Standing with the Alaska woman whose Planet Fitness membership was canceled because she objected to a man in the women’s locker room. She is brave and she is right.
Donald J. Trump on Truth Social, August 2, 2024 — the federal-policy frame that became EO 14201 six months later.
Concord, NH Police Department: On the record. Confirmed to Fox News Digital that Walcott was “formally trespassed from Planet Fitness, 89 Fort Eddy Rd” on April 17, 2026. The trespass warning is the predicate for any future arrest if she returns.
New Hampshire Attorney General — John Formella (R-NH): Walcott has reached out to the AG’s office to report the alleged forged signature on the cancellation form. A consumer-protection complaint is the procedural vehicle. Formella’s office had not publicly commented as of May 12, 2026.
Governor — Kelly Ayotte (R-NH): No statement issued as of publication. Ayotte was sworn in January 2025 and has signed several women’s-sports / single-sex spaces measures into New Hampshire law during the 2025 session.
Planet Fitness corporate (Hampton, NH HQ): Did not respond to Fox News Digital’s phone calls or emails for the May 12 story. The same corporate communications office, run by Chief Corporate Affairs Officer McCall Gosselin, was responsive in March 2024 to defend the policy in the Patricia Silva matter.
The Concord NH franchise location: 89 Fort Eddy Rd. Operated under the Planet Fitness brand. The cancellation form Walcott says she did not sign was generated at this location.
Donald J. Trump on Truth Social — the federal-policy posture as of 2025 on women's spaces.
Planet Fitness wrote a corporate locker-room policy that, by design, treats the woman who reports a man in the locker room as the problem. In Concord, NH, that policy ended in Judy Walcott’s membership canceled on a form she says she didn’t sign and a Concord Police trespass warning at her own gym. CEO Colleen Keating inherited the policy. Chief Corporate Affairs Officer McCall Gosselin defends it. The market, twice now — $400M in 2024, 31% in May 2026 — is naming a price.