Sports · Media Rights · June 20, 2026

The NBA’s $76 Billion Media Deal Is Here — and It Changes How You Watch.

The NBA agreed in July 2024 to an 11-year media-rights package worth roughly $76,000,000,000 — the richest rights deal in the league’s history. That deal is no longer a press release about the future. It took effect with the 2025-26 season and runs through 2035-36, and it is the reason your NBA viewing now looks different than it did a year ago.

Three companies split the league: Disney (ABC and ESPN), NBCUniversal (NBC and Peacock), and Amazon Prime Video. Notably absent is Warner Bros. Discovery, whose TNT had carried the NBA for nearly four decades. The familiar “NBA on TNT” banner — and the studio show Inside the NBA — are gone from Turner.

For fans, the headline number matters less than the practical one: where the games live now, and how many subscriptions it takes to follow your team. The short answer is that there is more NBA on free broadcast TV than there has been in years — and, at the same time, more of it locked behind streaming services you may not already pay for.

§ 01 / What the Deal Actually Is

The NBA finalized the package in July 2024 after a long courtship of every major broadcaster and streamer. The result: three 11-year agreements that, combined, are worth about $76,000,000,000. Disney pays roughly $2,600,000,000 a year, NBCUniversal about $2,500,000,000, and Amazon around $1,800,000,000. That is roughly a 160% jump in annual national-rights fees over the prior deal — a figure the league points to as proof the sport’s value is rising even as cable television shrinks.

Associated Press — NBA agrees to terms on a new 11-year, $76 billion media rights deal
§ 02 / Who Carries What

The three partners do not simply share games evenly — each has a defined lane. ESPN/ABC keeps the crown jewels: the NBA Finals every year, Christmas Day games, and the Conference Finals in 10 of the 11 seasons, alongside roughly 80 regular-season games. NBC/Peacock returns with up to about 100 regular-season games, the Opening Night doubleheader, and All-Star Weekend. Amazon Prime Video takes all of the play-in tournament, roughly a third of first- and second-round playoff games, and the Conference Finals in 6 of the 11 years.

The Three-Way Split (Per Network)

ESPN / ABC (Disney): ~80 regular-season games, the NBA Finals every year, Christmas Day, and the Conference Finals in 10 of 11 seasons. Also the new home of Inside the NBA, licensed from Warner Bros. Discovery.

NBC / Peacock (NBCUniversal): up to ~100 regular-season games, Opening Night doubleheader, and All-Star Weekend — the NBA’s return to NBC after roughly two decades.

Amazon Prime Video: all play-in games, ~one-third of first- and second-round playoff games, and the Conference Finals in 6 of 11 years.

Coverage figures per the league’s announcement and ESPN’s FAQ; some specifics shift season to season.

Each partner has its own lane: ESPN/ABC keeps the Finals and Christmas Day, NBC/Peacock returns after two decades, and Amazon takes the play-in plus a third of the early playoffs.
X
Shams Charania
@ShamsCharania · July 2024· paraphrase

BREAKING: The NBA has agreed to terms on an 11-year, roughly $76 billion media rights package with Disney (ESPN/ABC), NBCUniversal (NBC/Peacock) and Amazon Prime Video, beginning with the 2025-26 season. The largest media-rights deal in NBA history.

X
Awful Announcing
@awfulannounce · June 2026· paraphrase

The NBA's new media era is here: ESPN/ABC, NBC/Peacock and Amazon Prime now split the league, TNT is out after nearly 40 years, and roughly 75 regular-season games a year move to broadcast TV — but the national slate is scattered across three streaming services.

§ 03 / The TNT Era Ends

The most emotional storyline for longtime fans is the one that left the table: Warner Bros. Discovery. TNT had aired the NBA since 1989, and its studio show Inside the NBA — with Ernie Johnson, Charles Barkley, Kenny Smith, and Shaquille O’Neal — became the gold standard of sports television. When the league accepted the Amazon bid over WBD’s attempt to match, that nearly 40-year run ended. In a twist, Inside the NBA itself was licensed to ESPN/ABC, so the show survives even though the network that built it does not carry the games anymore.

The NBA on TNT is over after nearly four decades. The familiar voices remain — they just moved to a new address.

On the end of Warner Bros. Discovery's NBA run
NBA TV deal is full of streaming options — will prices go up for fans?
§ 04 / What It Costs You

Here is the part that hits a fan’s wallet. There is genuinely more free NBA than before — about 75 regular-season games on broadcast TV (ABC and NBC) each year, up from a minimum of 15. But the national schedule is now split across three streaming services: Peacock, Prime Video, and ESPN’s direct-to-consumer app. A fan who wants to follow the full national slate could find themselves paying for all three on top of any cable or local package — the very fragmentation cord-cutters were trying to escape.

More free games, but a fragmented national schedule: following every nationally televised game can now mean paying for Peacock, Prime Video, and ESPN's streaming app at once.

The trade-off is real. Casual fans who only watch the Finals and the occasional marquee game come out ahead — those land on free over-the-air ABC and NBC. The die-hard who wants every nationally televised matchup is the one who pays, and pays in more places. That is the central tension of the streaming era distilled into one sport: accessibility for the many, fragmentation for the devoted.

§ 05 / Why the League Did It

From the NBA’s side, the logic is straightforward. Cable subscriptions are in long-term decline, and the league wanted partners with real streaming reach for the next decade, not just legacy cable channels. Amazon brings Prime’s enormous subscriber base; NBC brings Peacock plus the marketing muscle of an Olympics broadcaster; ESPN brings its new standalone streaming app. Locking all three in for 11 years gives the league guaranteed money — about $76,000,000,000of it — and a distribution footprint built for where audiences are heading, not where they used to be.

The NBA's $76 billion media deal: NBC returns, Amazon joins, TNT exits
§ 06 / The Bottom Line

The NBA’s $76,000,000,000deal is the league betting on streaming’s future while keeping a foot planted in free broadcast TV. For most fans, that means more nationally televised games on ABC and NBC than they have seen in years — a genuine win. For the most committed viewers, it means assembling a patchwork of Peacock, Prime Video, and ESPN to see everything, and saying goodbye to nearly four decades of NBA on TNT. The games are not going anywhere. Finding them just got more complicated — and, depending on how much basketball you want, more expensive.

Last updated June 20, 2026